Running a landscaping firm can be one of the most lucrative opportunities in the current generation, considering the increased demand for these services. Residential and commercial property owners need these services to make their compounds more appealing. One of the best considerations in that business line is running your website through WordPress. Such a consideration has several benefits you should be aware of. This information is not readily available to many landscaping companies. The information below will educate you on some benefits of having WordPress host your website.
1. Assured Search Engine Optimization
Running a landscaping enterprise is similar to any other business in creating a great website. This entails ensuring your clients have an easy time finding your website. SEO is the only undertaking to help you achieve that. WordPress has been ranked among the best web hosts that promise excellent search engine optimization. The platform has in-built SEO tools and can also give you the results of how optimized your website is for different search engines.
You can utilize these tools to generate outstanding keywords and phrases to make your website easily found on search engines. This is the main reason WordPress has garnered an extensive clientele from different entrepreneurs. According to Digital Information World, there are weekly registrations of about 900,000 domains.
2. Excellent Online Security
Different websites face significant threats daily from seasoned hackers and other cybercriminals in the current generation. This insecurity has been a major challenge, with today’s criminals mainly targeting small businesses. WordPress is one of the safest and most secure platforms to host your landscaping website. Additionally, the platform has features that enable you to boost your site’s safety and security, for instance, by creating strong passwords for your essential data and documents. Nonetheless, you must ensure you regularly update your WordPress version as it helps protect your site from bugs and other security threats.
3. Incredible Website Design
One of the reasons many website owners run to WordPress is that it guarantees an aesthetically appealing, functional, and attractive view. Getting a web design company today is easy, but the results will probably be far below what you can expect when you procure such a service from WordPress. The website they design for you will also include all the information may be looking for.
Such may include well-explained facts, such as one regarding food plants and weeds. The website visitors need to know different facts. According to CropLife International, food crops fight against 10,000 plant-eating insect species, 3,000 nematode species, and about 30,000 weed species. This is one of the details that a different web designer may leave behind.
4. Enhanced Target Audience
You may have a website, but it is less valuable if it does not focus on a specific target audience. This is one of the top advantages of using WordPress as your web host. The platform helps you create a target audience for your landscaping services. Depending on where you see the potential for a lucrative business, you can decide to focus on commercial or residential properties.
According to Watson Weed Control, single-family residential homes contribute to about 67% of all landscaping projects in the United States. You can consider tapping into this broad and promising market using WordPress to make it your target audience.
5. Affordability
Reducing your landscaping business expenses should be among your priorities. Hosting your website with other platforms can cost you substantial amounts, negatively affecting your profits. Fortunately, WordPress is one of the cost-effective web hosts, considering it is free to use and open-source. Therefore, you can even get away with your website hosted by such a reputable platform at no charge. Nonetheless, you should consider a paid plan if you want more than a basic personal website.
Operating a business and its website simultaneously can be tiring, costly, and time-consuming. This makes it necessary to consider working with a reliable web host. These companies are many in today’s digital world, but not all have the benefits you can enjoy from WordPress, some of which are explained above. You can try it, and you will be mesmerized by how fast your landscaping grows.