If you have a home remodeling or real estate company, you no doubt know the importance of having a website to accompany it. You should also take steps to make sure that this website works for you rather than against you, something that could make a big difference to your company in general. Have a look below at some things that you should ask your web design company to add to your home remodeling website so it can help you scale up your company more easily.
Mobile Friendliness
With a Home Upgrade study done in 2021 finding that 24% of Americans have plans to do remodeling this year, it’s clear that there will be a lot of demand for content in this industry. It’s easier for people to start their searches online for a number of things, from ideas to products and services. That said, not everyone will look for this information on a laptop or desktop computer. To avoid missing out on the benefits of mobile users, make sure that the web design company you work with makes your website mobile friendly. This way, you will be better able to get and maintain a lot of potentially beneficial traffic, which may translate into more business for you.
Security
Next, more and more people are becoming aware of the implications of browsing the internet. They have preferences for websites that are safe and that don’t have a high risk of either infecting their devices or stealing their information. If your site cannot assure them of security, most people won’t click on it, and of those who will, many will choose to navigate away. Avoid losing traffic and potential business in this way by setting up the necessary website security that will make it easier for people to browse through, without any concerns about the safety of their data.
Helpful Content
To make sure that people come back to your site time and time again, you must offer them content that they find helpful. From sharing helpful tips with them to alerting them of potential signs of danger that they need to keep in mind, there are many things that you could share that the average reader will find beneficial enough to be inspired to bookmark your page. Leverage facts as well to keep things interesting, such as that shared by The Spruce that asphalt driveway paving usually has a lifespan of 15 to 20 years. This way, your website will not only be considered entertaining by those who browse it, but it will also be informative.
Attractive Imagery
Finally, remember that a picture speaks a thousand words, and this is especially true in the case of a real estate service company. Find out if the web design company whose services you enlist can help you to populate your website with attractive imagery in a way that’s sustainable for you and that won’t slow down your website. These should be images of different parts of a home, even including before and after pictures of home improvements if you have any. Whatever project you highlight, there will be a reasonable demand for it. For instance, the 2019 Cost vs. Value Report by Remodeling found that the average homeowner in America spends $22,636 on a new asphalt shingle roof whose quality is midrange. This increases the value of the home by an average of $15,427 or 68% of the investment.
Adding these things to your home remodeling website may help you reach more people and motivate them to do business with you. Give them some thought and follow the experts’ advice on the same for the best outcome.