It’s no secret that a well-built and accessible website is the key to a growing business. With around 900,000 domains registered every week, people all over the world are leveraging the Internet for their businesses big and small. Any business owner in 2022 knows that a successful website is crucial to expanding your brand’s reach, and a WordPress site could be just the thing to get your new business off the ground.
Besides being the world’s largest CMS, WordPress is also known for its incredibly user-friendly interface and adaptivity to the changing Internet sphere. If you have a WordPress site, then you have a host of handy tools right at your fingertips. From free plugins to convenient social account connections, WordPress has it all. In this blog post, we will take a look at 5 helpful tips to expand the reach of your WordPress site this year.
Utilize WordPress Plugins for SEO
SEO is something that a business owner cannot afford to overlook in the modern enterprise. Ranking high on Google is crucial to gaining organic site traffic, so optimize your site content with keywords and internal links to get the most out of your site. Plugins like Yoast and SEMRush make mapping your keywords and keeping track of your SEO easy, so start taking advantage of these free extensions today.
Build Outside Links to Your Site
Another element of SEO is building links that are outside of your own site. By linking other people to your page, you are building a network that will cause you to rank higher on Google. Whether it is initiating a link trade with sites with high domain ratings or purchasing a link through local bloggers, you should look to build up your site’s links this year to get your business ranked higher on Google.
Incorporate an Easy Newsletter Sign-up Form
Weekly or monthly newsletters are a great way to keep your customers in the know about everything that is going on in your company. Offering discounts in these newsletters will encourage recurring sales, and having a built-in coupon when you fill out the newsletter sign-up form is sure to result in a long list of recipients. Work to implement an easy sign-up form for your newsletter that appears after a visitor has perused your site for a little bit. The simpler and more rewarding the form is, the more sign-ups you will receive, and the more people you will reach.
Link to Your Social Media Profiles
WordPress makes it remarkably easy to connect your website directly to your Facebook, Instagram, Twitter, or even Tik Tok account. It’s obvious that each social media platform hosts a different demographic of users, so utilizing social media to leverage your website traffic is a no-brainer. Cross-promote your platforms and built up your online footprint to build trust in your brand.
The final and most traditional way to get your website to reach more people is outside advertising. Leave business cards in coffee shops. Promote your business on paid television or branded merchandise. Attach a QR code to your site and make it into stickers for your employees. The possibilities are endless for reaching new customers through physical advertising, but these methods often are much more expensive than the route of optimizing your digital marketing.
No matter what industry you are in, you should focus on your website in 2022. Considering how many customers visit your website before ever even stepping foot in your store, it is crucial to spend time utilizing your SEO, stepping up your social media game, and incorporating a newsletter into your digital marketing strategy. With all these elements, your website is sure to see substantial growth this year!